Ad-dicted to Planning

This is why I LURVE Creature Seattle

Wed, 27 May 2009 23:30:41 -0400

Seattle has never been the promised land for advertising. As beautiful and inspiring as the city is, there was never a Madison Avenue golden era. But some Seattle agencies, albeit a few, are making a name for themselves. My personal favorite is Creature. Watch above and you can see why. Right up my alley.

Is it bad that I really like this commercial?

Mon, 23 Feb 2009 04:07:27 -0500

I think the strategy for this spot is great. It addresses a controversial subject in a tactful and somewhat artistic way.

Information Theory

Thu, 19 Feb 2009 17:29:33 -0500

Book Review The Trendmaster’s Guide - Robyn Waters I only...

Tue, 27 Jan 2009 22:39:32 -0500

Book Review

The Trendmaster’s Guide - Robyn Waters

I only bought this book because Borders in Santa Monica was going out of business and everything was 40% off, but I was pleasantly surprised. While other reviews may say it’s full of fluff that’s a lot of what trend spotting is about. Staying inspired and looking at things differently, not numbers. I don’t care what the Scarbourough report says it’s also important to look at trends with intuition and look at situations beyond the numbers. Great quick read, proud to have it in my library. Highly recommended.

Hunting for jobs makes me wish I were a child again and only had...

Tue, 27 Jan 2009 02:00:07 -0500

Hunting for jobs makes me wish I were a child again and only had to worry about beating Duke Nuke’em. Those were the days.

Remember this Pepsi Max spot from the superbowl last...

Tue, 27 Jan 2009 00:46:00 -0500

Remember this Pepsi Max spot from the superbowl last year?

Looks like these people need some of that.

Does design influence performance? Several teams who have had...

Tue, 27 Jan 2009 00:41:00 -0500

Does design influence performance?

Several teams who have had their mascots redesigned have shown outstanding improvements. Darker colors, meaner faces…why has this impacted performance?

I have theorized that design subconsciously influences people to do certain things, especially in the consumer realm. Could it really influence behavior to this level?

I saw this billboard on my way home from the Grove in LA today....

Tue, 27 Jan 2009 00:29:10 -0500

I saw this billboard on my way home from the Grove in LA today. I actually really like this new Pepsi campaign. Not because it connects to me, or because it’s good. I really only like it because of it’s design element. I’m not a fan of the commercials but I LOVE the outdoor. It’s so simple.

My friend Scott said that looking at that billboard would never make him buy a Pepsi. Well, it’s not supposed to. Pepsi and Coke are both companies that have an extremely loyal fan base. Switching is not usually done and it would take a lot more than a billboard and a redesigned logo to do that. This is about people who already drink Pepsi, drinking more. It’s saying Pepsi is still cool, we are still about your generation and we still get you, now go ahead and keep on drinking.

Maybe I like it because I don’t mind either carbonated beverage, who knows.

I love finding the next amazingly bad ideas people have to put...

Mon, 05 Jan 2009 22:40:40 -0500

I love finding the next amazingly bad ideas people have to put on my blog. This takes the cake. Extreme dog grooming. These people must be a bit crazy but I have to admit this is mesmerizing.

pictured above: a poodle groomed to look like a Ninja Turtle

I saw this gas station live and in person today on Robertson and...

Wed, 31 Dec 2008 23:32:00 -0500

I saw this gas station live and in person today on Robertson and was blown away. Great package design. Great Advertising.

From the book Advertising Next

Wed, 31 Dec 2008 23:30:51 -0500

From the book Advertising Next

"life of a designer is a fight against ugliness, just as a doctor fights against disease"

Tue, 23 Dec 2008 03:29:04 -0500

“life of a designer is a fight against ugliness, just as a doctor fights against disease”

- Helvetica — Documentary

There is such a thing as purple squirrel. This one is for my...

Tue, 23 Dec 2008 02:48:50 -0500

There is such a thing as purple squirrel. This one is for my friend Scott.

currently listening to: 3Oh!3! Don’t trust Me take a...

Mon, 15 Dec 2008 21:19:48 -0500

currently listening to: 3Oh!3! Don’t trust Me

take a listen

Photo

Mon, 15 Dec 2008 18:30:59 -0500

Looking for business card ideas? These are pretty cool. Link:...

Tue, 09 Dec 2008 14:45:00 -0500

Looking for business card ideas? These are pretty cool.

Link: business cards

iphone to be sold at Wal*Mart, get ready for quality to go down the shitter

Tue, 09 Dec 2008 13:03:29 -0500

I heard a glint of a rumor about this a week ago and now adage.com has its very own story. A 4G iPhone 3G to be sold at WalMart. Will this ‘tarnish apple’s brand’? Most likely no, but it will make getting an iPhone less of a luxury . At this point if I see someone with an iPhone 3G we can instantly be friends. They value quality, and technology. However, the first time I see someone smoking a cigarette, holding a WalMart bag and tapping away at their iPhone with long acrylic fingernails a little part of me will die.

The other thing that worries me is the quality of apple products. Once known as the gold standard of quality I now have to replace my iPod AT LEAST every year. My first iPod lasted 4 years! I know that as apple saturates the market they need to keep quality low enough that customers will need new products but it’s getting a little annoying.

Maybe part of me things the iPhone belongs in WalMart, but it will still be on my Christmas list…along with another iPod to replace my broken one.

Link: http://adage.com/digital/article?article_id=133099

slumdog millionaire.

Mon, 08 Dec 2008 19:45:00 -0500

there is a reason the award’s keep rolling in for this ‘film of the year’ Danny Boyle’s Slumdog millionaire is the best film I have seen in a long tim.

Outstanding cinematography, outstanding actors, outstanding music. I can’t wait for this film to catch on, it’s incredible.

Interview with Jennifer Patterson

Mon, 08 Dec 2008 19:31:38 -0500

On Friday at work I had the chance to sit down with Jennifer Patterson, The group planner for DirecTV. She gave me some awesome advice. The thing I love/hate about sitting down with planners is that they challenge everything you say and you really have to work to show them the rationale for what you believe. Jenn wasn’t different.

We talked a while about her journey from Wieden + Kennedy in Portland and London, and her time in Miami. She gave some great advice on whether I should take part in the Miami Ad School Account Planning Bootcamp I was accepted to. Thankfully I met with her before it was too late.

I’m thankful for the many people who have given me advice in the internships I have had and shaped my path. I’m in between a rock and a hard place right now trying to get a job or that next internship that will hopefully get me a real live paying planning job.

One thing she said that really stuck with me is that on interviews you need to make sure you tell your story, because that’s what planning is, we’re in the business of telling stories.

She also said you don’t necessarily need a portfolio. Anything can act as your portfolio to tell who you are and what you can do. This blog is my portfolio :)

SNL newest digital short. hilar.

Mon, 08 Dec 2008 18:47:03 -0500

not yet available to embed from youtube.

jizz in my pants snl music video