I saw this billboard on my way home from the Grove in LA today. I actually really like this new Pepsi campaign. Not because it connects to me, or because it’s good. I really only like it because of it’s design element. I’m not a fan of the commercials but I LOVE the outdoor. It’s so simple.
My friend Scott said that looking at that billboard would never make him buy a Pepsi. Well, it’s not supposed to. Pepsi and Coke are both companies that have an extremely loyal fan base. Switching is not usually done and it would take a lot more than a billboard and a redesigned logo to do that. This is about people who already drink Pepsi, drinking more. It’s saying Pepsi is still cool, we are still about your generation and we still get you, now go ahead and keep on drinking.
Maybe I like it because I don’t mind either carbonated beverage, who knows.
